# Blog Latest news and related information for all our dedicated readers \\ \\ **Featured Story**\\ \\ \\ \\ **Understand “the voice of the customer” to create great customer experiences**\\ \\ Creating a great customer experience is crucial to e-commerce success. According to a survey conducted by PwC, 32% of online customers say they will no longer do business with a brand after just one bad experience.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **10 mistakes to avoid when running e-commerce experiments**\\ \\ Experiments must be run properly. Here are 10 common mistakes that can render your experiments ineffective or even counterproductive\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Why you should test e-commerce tools before making a long term commitment**\\ \\ Businesses, in practically every industry today, are focused on getting more for less. For e-commerce businesses, this usually boils down to getting higher conversion rates from less traffic in order to increase revenue.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **The journey to personalisation - Choose the right level of personalisation for your business**\\ \\ Personalisation is the Holy Grail for mature online businesses. The more personalised you can make your customer journeys, the more likely visitors are to complete purchases and become loyal, repeat customers, boosting your revenue and profits.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **How to choose the right customer experience research method**\\ \\ Customer experience research is critical to understanding the needs, desires and pain points of your online customers. This research will equip you with insights to improve not only your online customer experience, but how customers experience your brand across different channels, resulting in a unified brand experience.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **How to optimise your e-commerce website for paid traffic**\\ \\ Google Shopping is one of the most common sources of paid e-commerce traffic, and also one of the most expensive. But did you know that Google shopping bounce rates can be as high as 60% or even 80% in some instances?\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **What are the different types of optimisation tests for e-commerce websites?**\\ \\ If you want to mature your optimisation program, you need to understand the different types of tests that can be run and when to use each kind of test. \\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **How to optimize your e-commerce website for international sales**\\ \\ In this article we explore some of the key areas for consideration when planning your international expansion in ecommerce. We highlight some of the areas where a regionalised experience is important with some examples where we have seen business do it well, and not so well. \\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Why we test and don't just implement​**\\ \\ There are lots of suggestions and tips out there to help you grow your conversion rate and improve the customer experience. However, we can't just take these ideas as a given improvement, its important to test to ensure we do it in the most effective way and don't negatively affect conversion rates.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **How to Optimize without AB Tests**\\ \\ There are often times for every business when AB testing isn't possible, but there is still a need to optimise the customer journey. In this post we discuss some of the possible routes to improvement and give some example where we have seen it deliver effective improvements for clients.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **The Art of Cultivating Customer Loyalty in E-commerce**\\ \\ Exploring the importance of customer loyalty in e-commerce and discuss effective strategies to build and maintain lasting connections with your customers.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **How well do you understand your customers? And why this matters (more than you think)!**\\ \\ By understanding how your customers decisions are made, you are able to create a great customer experience that leads to your growth and their loyalty.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Creating customer loyalty is essential for business growth**\\ \\ Loyalty among customers doesn’t just enhance the stability of a business’s revenue stream; it also plays a crucial role in fostering accelerated organic growth.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Enhance the Human Experience to Boost Online Sales**\\ \\ In the digital age, it’s the human touch that can make all the difference.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **How Customer Insights Accelerate Revenue Growth**\\ \\ An Endless Gain + Flying Tiger Copenhagen Case Study\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Columbus makes offer to acquire CRO agency Endless Gain**\\ \\ Columbus A/S has submitted a conditional offer to acquire Endless Gain Ltd, a leading conversion rate optimization consultancy (CRO) focused on enhancing the digital customer experience for the UK retail industry.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Use Simplicity to Drive Mobile Success**\\ \\ Learn how a streamlined, user-friendly mobile website can significantly enhance the user experience, leading to higher conversion rates.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Optimisation isn't just about web, test your app too!**\\ \\ Loyalty among app users can lead to a false sense of optimism about your app performance. Although it can be difficult don't neglect the value that can be gained from testing your app experience, just as you do the web.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Is testing for optimization all about winning?**\\ \\ Win rate and revenue uplift are important metrics for website optimization and experimentation, but they can cause harm if relied upon too heavily. \\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **The critical role of the PLP in driving sales**\\ \\ Optimising the PLP can improve your customers’ search and discovery experience and simplify their purchase process. This can yield significant revenue growth for your business.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **The Role of Experimentation in Boosting Online Sales**\\ \\ Experimentation is essential to obtaining the data needed to increase conversion rates and boost online sales and revenue. Use data to determine which experiments will yield the best results for your e-commerce business.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **How Simplicity Will Reduce Cognitive Load and Increase E-Commerce Sales**\\ \\ In the crowded e-commerce marketplace, simplicity stands out. It facilitates a better user experience, increases conversion rates, and builds trust. And the key to simplicity is reducing cognitive load.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Don’t Fall Victim to the Curse of Knowledge**\\ \\ Be careful not to fall victim to the curse of knowledge when making important decisions about your e-commerce website design, content and layout. It can be costly mistake.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Why Mobile PDP Optimization is Critical**\\ \\ Understanding the importance of the product details page in the shopper’s buying journey and optimising this page can accelerate revenue growth for online retailers. It can also boost the efficiency of paid media channels by delivering increased sales from the same investment. Perhaps most importantly, it can enhance your customers’ overall shopping experience, which may increase customer loyalty and lead to more repeat purchases.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **10 Ways to Prepare for the Peak**\\ \\ We have put together 10 of our top tips for Peak. Based on what we've learnt from over 12,000 experiments and analysing user behaviour during peak for the last 7 years. \\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Qualitative vs. Quantitative Research: When to Use Each**\\ \\ We would all rather get the answers to our burning questions the quick and easy way, we want to discuss the benefits of investing the additional time and effort needed for Quantitative research.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Boost Conversion Rates by Using the Right Product Images**\\ \\ The right product images are key to driving sales online, but it isn't a one-size-fits-all solution. What works best for your customer can depend on many factors which is why it's important to test.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **The Benefits of Performing Longitudinal Studies**\\ \\ User testing is one of the most valuable pieces of research available. But it is short and only tells you about their experience at that moment for that task. Longitudinal studies are a solution to breaking those limitations and learning how users navigate the full journey, from awareness and consideration, to purchase and post-purchase experiences.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **How to Nurture Intrinsic Motivation Among E-Commerce Customers**\\ \\ By gradually shifting customers from extrinsically motivated to primarily intrinsically motivated purchases, e-commerce retailers can cultivate a community of loyal customers who are driven by their inherent desire to engage with the brand — not by the desire to get a discount, leading to long-term sustainability and profitability.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **How popups can help you increase conversions and make more money**\\ \\ To improve your chances of success in using popups, you must test different popup variables. Here are some tips for using popups effectively in order to boost conversions and sales.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Words on Your Website Impact Your Growth. Choose Them Wisely.**\\ \\ As an e-commerce retailer, it’s critical to figure out what is most important to your customers and then use words in your content that resonate with them and solve their problems. Because not all words matter — but the words that do matter really matter!\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **How lagniappe and Oxytocin can help you boost customer retention**\\ \\ Positive customer experiences drive brand loyalty and influence how much business customers will do with e-commerce retailers in the future. By understanding, meeting and surpassing customer expectations, you can gain a competitive edge, drive growth, reduce cost of sale and maintain a sustainable advantage in the marketplace.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Understand Your Customers’ Online Problems to Boost Conversion Rates and Revenue**\\ \\ Understanding and solving customer problems on your website can lead to targeted investments that help you improve your site. The value of understanding and solving customer problems on e-commerce websites extends beyond direct financial gains. It also helps build a customer-centric culture, fosters brand loyalty, boosts conversion rates and revenue, and contributes to long-term business sustainability.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Why Your Optimization Work Should Transcend Your E-Commerce Website**\\ \\ Is your optimization work transcending your website and helping boost efficiency and profitability across your entire business? If not, it might be time to start looking at ways on how it can. If you focus just on your website, you are missing out on a lot of incremental efficiency and profitability gains.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Five Ways to Optimize Your Tech Stack**\\ \\ Given the amount of time and money your business is spending on technology, it’s smart to make sure your technology is delivering value. These five strategies can help you optimize your tech stack and get the most out of your technology investment.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Tangible results conversion optimization will bring your e-commerce business**\\ \\ Is your optimization program delivering you tangible results? If not, then it’s worth implementing a strategy to get it to do so. It will improve your customers’ online experience, boost your sales and revenue, and contribute positively to your bottom line.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **How Machine Learning Can Boost Online Sales and Profits**\\ \\ Use machine learning to help you become more effective in discovering your customers’ pain points and implementing solutions that have a higher probability of improving your customer’s digital buying experience.\\ \\ Read the full article\\ \\ .jpg)\\ \\ **Featured Story**\\ \\ \\ \\ **Sports Retailers in the UK Must Adapt to Meet Online Demand**\\ \\ What Your User Wants: Focus on Sports Accessory Brands\\ \\ Read the full article\\ \\ .png)\\ \\ **Featured Story**\\ \\ \\ \\ **Creating PPC Campaigns That Deliver Great ROIs for eCommerce Businesses**\\ \\ Some of the pay-per-click marketing channels available to you\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Finding Agnostic Consulting Partners Crucial to eCommerce Growth: Elisa Pogliano, Mattel**\\ \\ CRO Insights Series: Spotlight on Elisa Pogliano, Mattel EMEA\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Make the Most of Your Website Content: How to Optimise Paid Search for Product Pages**\\ \\ Be Found Be Chosen's PPC head Joe Robinson writes for us, discussing paid search optimisation tactics to drive conversion on product pages.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Why It’s More Important Than Ever to Offer Buy Now, Pay Later to Your eCommerce Clients**\\ \\ By iocea Digital Marketing Team\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **What We Learnt from Optimising for Furniture Clients**\\ \\ Learn what consumer psychology principles work for furniture and home furnishings websites, with practical examples and win rates.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **5 Ways Headless Commerce Platforms Help to Accelerate eCommerce Growth**\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Internationalisation Brings Massive Opportunities for eCommerce Brands: Giovanni Pollarolo, AYBL**\\ \\ CRO Insights Series: Spotlight on Giovanni Pollarolo, AYBL Group\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Home Appliance Buyers Want to Compare Products Before Purchasing**\\ \\ What Your User Wants: Focus on Home Appliance Brands\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Website Heuristics and Usability Review: Product Detail Pages of Leading Women’s Fashion Brands**\\ \\ In our website heuristics and usability review series, we review the product detail pages of 5 leading women's fashion brands: ASOS, Boohoo, Marks & Spencer, New Look, and Zara.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **In-depth Analysis of Customer Data Necessary to Enrich CX on Sites: Simon Bagel, The White Company**\\ \\ Endless Gain CRO Insights Series: The White Company; Simon Bagel, optimisation manager, discusses the latest eCommerce trends & developments.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Fashion Customers Look for the Right Product Information**\\ \\ What Your User Wants: Focus on Fashion Brands\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **A/B Testing Vital to Keep up with Evolving User Behaviour: Michael Parker, Frasers Group**\\ \\ CRO Insights Series: Spotlight on Michael Parker, Frasers Group\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Consumer Psychology in Optimisation: What Works for Furniture and Home Furnishing Brands**\\ \\ Learn what consumer psychology principles work for furniture and home furnishings websites, with practical examples and win rates.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **What We Learnt from Optimising for Fashion Clients**\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Future Belongs to Companies That Do More Than Just Sell a Product: David Kohn, Heal’s**\\ \\ CRO Insights Series: Spotlight on David Kohn, Heal’s\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Consumer Psychology in Optimisation: What Works for Apparel & Fashion Websites**\\ \\ Learn what consumer psychology principles work for fashion and apparel websites, with practical examples and win rates.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Online Beauty Customers Want Discounts and Freebies**\\ \\ What Your User Wants: Focus on Beauty Retailers\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Businesses Need to Adapt Quickly to Changing eCommerce Landscape: Garret Cunningham**\\ \\ CRO Insights Series: Our COO Speaks\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Stay One Step Ahead by Observing and Preparing for Digital Trends: iocea**\\ \\ CRO Insights Series: Spotlight on iocea\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Conversion Optimisation Can Be Your Hedge Against Uncertainty: AB Tasty**\\ \\ CRO Insights Series: Spotlight on AB Tasty\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Cookie-less Infrastructure and Tracking Key to Surviving As an eCommerce Brand: Symplify**\\ \\ CRO Insights Series: Spotlight on Symplify\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Audience Segmentation and Analysis of Post-submission Errors Key to Form Optimisation: Zuko**\\ \\ Endless Gain CRO Insights Series: We speak with specialised form analytics platform Zuko about trends in the form optimisation landscape.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Brands Who Focus on Community Will Be Leaders in Their Markets: Nosto**\\ \\ CRO Insights Series: Spotlight on Nosto\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Research-backed Optimisation Will Become the Focus for eCommerce: Webtrends Optimize**\\ \\ CRO Insights Series: Spotlight on Webtrends Optimize\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Machine Learning, Personalisation, and AI-driven Optimisation Are the Future: VWO**\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **It’s Essential to Be Able to Define an Experience Across Multiple Channels: Fresh Relevance**\\ \\ CRO Insights Series: Spotlight on Fresh Relevance\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Businesses Are Investing More in User Journey Analytics: SessionCam**\\ \\ CRO Insights Series: Spotlight on SessionCam\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **How to Create Effective Email Sign-up Forms**\\ \\ Here are 13 ways to make effective email sign-up forms and get more subscribers and leads. We also give you 25+ testing ideas for email sign-up pop-ups.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **How to Use 'How Might We Sessions' to Rapidly Generate A/B Test Ideas**\\ \\ How Might We sessions are among the most valuable tools in generating ideas to conduct A/B tests. Here's how to conduct effective HMW sessions.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **12 Consumer Psychology Theories You Can Use in CRO**\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **15 Expert CRO Strategies to Boost Your Digital Business**\\ \\ These 15 CRO strategies from conversion rate optimisation experts will help you boost the performance of your digital business.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Content Groupings in Google Analytics: Tips and Best Practices to Follow**\\ \\ Content Groupings in Google Analytics help you organise webpages into a logical structure to see their aggregated performance data and draw better insights.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **What CRO Model is Right for Your Business?**\\ \\ What CRO model should you choose? In-house, outsourced to an agency, or a hybrid of both? We lay out the pros and cons of each method to help you decide.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **4 Useful Tips to Analyse Your A/B Test Data in Google Analytics**\\ \\ Here, we discuss why reporting and analysing A/B test data in Google Analytics is a good idea, and give you some useful tips to get started on the process.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Klarna: 22 Key Facts You Need to Know!**\\ \\ Klarna is a payment option that allows customers to buy something now and pay for it later. Here we look at the pros and cons of this option.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **11 Things to Know About Microsoft Dynamics 365 Commerce**\\ \\ Microsoft has announced a new eCommerce solution – Dynamics 365 Commerce. It's only available for preview yet, but here we look at its benefits.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Thank you Dinner**\\ \\ On Thursday 17th October 2019 we hosted a ‘Thank you dinner’ for our clients and friends.It was at the beautiful King Street Townhouse Hotel, Manchester.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Low Conversions? Blame Amy. Amy Gdala.**\\ \\ Why buy today, when you can buy tomorrow… Are procrastinators killing your conversions?\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **A Vue to a Kill**\\ \\ How to Minimise the Impact of Online Queuing\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Optimising Optimisation**\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Biometrics and Experimental Consumer Psychology**\\ \\ Part 5: Facial Expression Analysis\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Biometrics and Experimental Consumer Psychology**\\ \\ Part 4: GSR\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Biometrics and Experimental Consumer Psychology**\\ \\ Part 3: Pupil Dilation\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Biometrics and Experimental Consumer Psychology**\\ \\ Part 2: EEG\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Biometrics and Experimental Consumer Psychology**\\ \\ Part 1: Eye tracking \\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **An introduction to facial expression analysis**\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Who made the best Christmas TV advert this year? Biometrics has the answer...**\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Using Biometrics to Understand Human Behaviour**\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Why It's Good to Break Things**\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **How Biometric Research Makes Your Website the Best It Can Be**\\ \\ Biometric testing is becoming an increasingly common part of many marketing campaigns and web design projects. The right testing enables you to get things right first time. Let Endless Gain show you how\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **You Better Wake Up and Pay Attention**\\ \\ What captures our attention varies from person to person: this is called attentional bias. Is this bias working for or against your website?\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **It’s Been Emotional**\\ \\ How to Use Framing Effect in eCommerce\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Sweat Is Sweet**\\ \\ Sweat is Sweet - Discover how Galvanic Skin Response (GSR) – or , as it’s sometimes known, Skin Conductance (SC) or Electrodermal Activity (EDA) can measure a user's arousal on your site.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Find $100m Lost Revenue Without Creating a Single Experiment**\\ \\ How do you find $100m of Lost Revenue without creating a single experiment? Functionality is the foundation, let Endless Gain show you how.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **The Pain Of Paying**\\ \\ If your site can decouple purchase decisions from the pain of paying, you can potentially see a boost in your conversions. Learn more with Endless Gain\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Harnessing the Foot-in-the-door Technique**\\ \\ Harnessing the foot-in-the-door technique - If you can get visitors to comply with some small request, they are more likely to comply when you invite them to “checkout now”. Let Endless Gain show you why.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **To See or Not to See – That Is the Question**\\ \\ As an eCommerce business, you are conversing with your visitors every day, attempting to sell them your products that you believe will enhance their lives. The only trouble is that in all likelihood the vast majority of them do not visually perceive what you are offering in the same way that you do.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Review or Die**\\ \\ Importance of Social Proof in eCommerce Conversions\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Understanding Seasonal Shoppers – Seasonality in CRO**\\ \\ Shoppers have both hedonic (fun) and utilitarian (useful) motives. Serious Christmas shoppers are more concerned with usefulness than flow. Be wary of tests conducted over the festive season; those buying gifts for others may not be your usual customers\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **I Want It NOW!**\\ \\ More and more sites are now offering same-day delivery. But what is the psychological principle behind this, and how can you make it work for you?\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **Mobile, Adaptive, or Responsive – How to Choose**\\ \\ Websites today have to be accessible from different devices and browsers. Find out which is the best fit for you - mobile, adaptive, or responsive.\\ \\ Read the full article\\ \\ \\ \\ **Featured Story**\\ \\ \\ \\ **When Should You Reinvent the Wheel?**\\ \\ Website Redesign in CRO\\ \\ Read the full article\\ \\ [5 mins\\ \\ **Understand “the voice of the customer” to create great customer experiences**\\ \\ Creating a great customer experience is crucial to e-commerce success. According to a survey conducted by PwC, 32% of online customers say they will no longer do business with a brand after just one bad experience.\\ \\ \\ \\ Garret Cunningham\\ \\ Chief Operations Officer, Endless Gain](https://columbus.endlessgain.com/blog/understand-the-voice-of-the-customer-to-create-great-customer-experiences) [6 mins\\ \\ **10 mistakes to avoid when running e-commerce experiments**\\ \\ Experiments must be run properly. Here are 10 common mistakes that can render your experiments ineffective or even counterproductive\\ \\ \\ \\ Garret Cunningham\\ \\ Chief Operations Officer, Endless Gain](https://columbus.endlessgain.com/blog/10-mistakes-to-avoid-when-running-e-commerce-experiments) [3 mins\\ \\ **Why you should test e-commerce tools before making a long term commitment**\\ \\ Businesses, in practically every industry today, are focused on getting more for less. For e-commerce businesses, this usually boils down to getting higher conversion rates from less traffic in order to increase revenue.\\ \\ \\ \\ Garret Cunningham\\ \\ Chief Operations Officer, Endless Gain](https://columbus.endlessgain.com/blog/why-you-should-test-e-commerce-tools-before-making-a-long-term-commitment) [4 mins\\ \\ **The journey to personalisation - Choose the right level of personalisation for your business**\\ \\ Personalisation is the Holy Grail for mature online businesses. The more personalised you can make your customer journeys, the more likely visitors are to complete purchases and become loyal, repeat customers, boosting your revenue and profits.\\ \\ \\ \\ Garret Cunningham\\ \\ Chief Operations Officer, Endless Gain](https://columbus.endlessgain.com/blog/the-journey-to-personalisation-choose-the-right-level-of-personalisation-for-your-business) [5 mins\\ \\ **How to choose the right customer experience research method**\\ \\ Customer experience research is critical to understanding the needs, desires and pain points of your online customers. This research will equip you with insights to improve not only your online customer experience, but how customers experience your brand across different channels, resulting in a unified brand experience.\\ \\ \\ \\ Sophie Connor\\ \\ Senior UX Researcher](https://columbus.endlessgain.com/blog/how-to-choose-the-right-customer-experience-research-method) [4 mins\\ \\ **How to optimise your e-commerce website for paid traffic**\\ \\ Google Shopping is one of the most common sources of paid e-commerce traffic, and also one of the most expensive. But did you know that Google shopping bounce rates can be as high as 60% or even 80% in some instances?\\ \\ \\ \\ Mark Bagnall\\ \\ Senior Optimisation Consultant](https://columbus.endlessgain.com/blog/how-to-optimise-your-e-commerce-website-for-paid-traffic) [8 mins\\ \\ **What are the different types of optimisation tests for e-commerce websites?**\\ \\ If you want to mature your optimisation program, you need to understand the different types of tests that can be run and when to use each kind of test. \\ \\ \\ \\ Georgina McCann\\ \\ Senior Optimisation Consultant](https://columbus.endlessgain.com/blog/what-are-the-different-types-of-optimisation-tests-for-e-commerce-websites) [6 mins\\ \\ **How to optimize your e-commerce website for international sales**\\ \\ In this article we explore some of the key areas for consideration when planning your international expansion in ecommerce. We highlight some of the areas where a regionalised experience is important with some examples where we have seen business do it well, and not so well. \\ \\ \\ \\ Ben Steadman\\ \\ Analytics Director](https://columbus.endlessgain.com/blog/how-to-optimize-your-e-commerce-website-for-international-sales) [4 mins\\ \\ **Why we test and don't just implement​**\\ \\ There are lots of suggestions and tips out there to help you grow your conversion rate and improve the customer experience. However, we can't just take these ideas as a given improvement, its important to test to ensure we do it in the most effective way and don't negatively affect conversion rates.\\ \\ \\ \\ Garret Cunningham\\ \\ Chief Operations Officer, Endless Gain](https://columbus.endlessgain.com/blog/why-we-test-and-dont-just-implement) [Next\\ [5 mins\\ \\ **How to Optimize without AB Tests**\\ \\ There are often times for every business when AB testing isn't possible, but there is still a need to optimise the customer journey. In this post we discuss some of the possible routes to improvement and give some example where we have seen it deliver effective improvements for clients.\\ \\ \\ \\ Garret Cunningham\\ \\ Chief Operations Officer, Endless Gain](https://columbus.endlessgain.com/blog/how-to-optimize-without-ab-tests) [5 mins\\ \\ **The Art of Cultivating Customer Loyalty in E-commerce**\\ \\ Exploring the importance of customer loyalty in e-commerce and discuss effective strategies to build and maintain lasting connections with your customers.\\ \\ \\ \\ Amy Wadsworth\\ \\ Director of Client Success, Endless Gain](https://columbus.endlessgain.com/blog/the-art-of-cultivating-customer-loyalty-in-e-commerce) [12 mins\\ \\ **How well do you understand your customers? And why this matters (more than you think)!**\\ \\ By understanding how your customers decisions are made, you are able to create a great customer experience that leads to your growth and their loyalty.\\ \\ \\ \\ Neil McKay\\ \\ CEO, Endless Gain](https://columbus.endlessgain.com/blog/how-well-do-you-understand-your-customers-and-why-this-matters-more-than-you-think) [4 mins\\ \\ **Creating customer loyalty is essential for business growth**\\ \\ Loyalty among customers doesn’t just enhance the stability of a business’s revenue stream; it also plays a crucial role in fostering accelerated organic growth.\\ \\ \\ \\ Neil McKay\\ \\ CEO, Endless Gain](https://columbus.endlessgain.com/blog/creating-customer-loyalty-is-essential-for-business-growth) [5 mins\\ \\ **Enhance the Human Experience to Boost Online Sales**\\ \\ In the digital age, it’s the human touch that can make all the difference.\\ \\ \\ \\ Garret Cunningham\\ \\ Chief Operations Officer, Endless Gain](https://columbus.endlessgain.com/blog/enhance-the-human-experience-to-boost-online-sales) [3 mins\\ \\ **How Customer Insights Accelerate Revenue Growth**\\ \\ An Endless Gain + Flying Tiger Copenhagen Case Study\\ \\ \\ \\ Endless Gain\\ \\ Multi-award-winning CRO Agency](https://columbus.endlessgain.com/blog/how-customer-insights-accelerate-revenue-growth) [2 mins\\ \\ **Columbus makes offer to acquire CRO agency Endless Gain**\\ \\ Columbus A/S has submitted a conditional offer to acquire Endless Gain Ltd, a leading conversion rate optimization consultancy (CRO) focused on enhancing the digital customer experience for the UK retail industry.\\ \\ \\ \\ Tine Rasmussen\\ \\ Corporate Communication Director](https://columbus.endlessgain.com/blog/columbus-makes-offer-to-acquire-cro-agency-endless-gain) [5 mins\\ \\ **Use Simplicity to Drive Mobile Success**\\ \\ Learn how a streamlined, user-friendly mobile website can significantly enhance the user experience, leading to higher conversion rates.\\ \\ \\ \\ Neil McKay\\ \\ CEO, Endless Gain](https://columbus.endlessgain.com/blog/use-simplicity-to-drive-mobile-success) [3 mins\\ \\ **Optimisation isn't just about web, test your app too!**\\ \\ Loyalty among app users can lead to a false sense of optimism about your app performance. Although it can be difficult don't neglect the value that can be gained from testing your app experience, just as you do the web.\\ \\ \\ \\ Garret Cunningham\\ \\ Chief Operations Officer, Endless Gain](https://columbus.endlessgain.com/blog/optimisation-isnt-just-about-web-test-your-app-too) [2 mins\\ \\ **Is testing for optimization all about winning?**\\ \\ Win rate and revenue uplift are important metrics for website optimization and experimentation, but they can cause harm if relied upon too heavily. \\ \\ \\ \\ Garret Cunningham\\ \\ Chief Operations Officer, Endless Gain](https://columbus.endlessgain.com/blog/is-testing-for-optimization-all-about-winning) [5 min\\ \\ **The critical role of the PLP in driving sales**\\ \\ Optimising the PLP can improve your customers’ search and discovery experience and simplify their purchase process. This can yield significant revenue growth for your business.\\ \\ \\ \\ Neil McKay\\ \\ CEO, Endless Gain](https://columbus.endlessgain.com/blog/the-critical-role-of-the-plp-in-driving-sales) [5 mins\\ \\ **The Role of Experimentation in Boosting Online Sales**\\ \\ Experimentation is essential to obtaining the data needed to increase conversion rates and boost online sales and revenue. Use data to determine which experiments will yield the best results for your e-commerce business.\\ \\ \\ \\ Garret Cunningham\\ \\ Chief Operations Officer, Endless Gain](https://columbus.endlessgain.com/blog/the-role-of-experimentation-in-boosting-online-sales) [5 mins\\ \\ **How Simplicity Will Reduce Cognitive Load and Increase E-Commerce Sales**\\ \\ In the crowded e-commerce marketplace, simplicity stands out. It facilitates a better user experience, increases conversion rates, and builds trust. And the key to simplicity is reducing cognitive load.\\ \\ \\ \\ Neil McKay\\ \\ CEO, Endless Gain](https://columbus.endlessgain.com/blog/how-simplicity-will-reduce-cognitive-load-and-increase-e-commerce-sales) [2 mins\\ \\ **Don’t Fall Victim to the Curse of Knowledge**\\ \\ Be careful not to fall victim to the curse of knowledge when making important decisions about your e-commerce website design, content and layout. It can be costly mistake.\\ \\ \\ \\ Garret Cunningham\\ \\ Chief Operations Officer, Endless Gain](https://columbus.endlessgain.com/blog/dont-fall-victim-to-the-curse-of-knowledge) [5 mins\\ \\ **Why Mobile PDP Optimization is Critical**\\ \\ Understanding the importance of the product details page in the shopper’s buying journey and optimising this page can accelerate revenue growth for online retailers. It can also boost the efficiency of paid media channels by delivering increased sales from the same investment. Perhaps most importantly, it can enhance your customers’ overall shopping experience, which may increase customer loyalty and lead to more repeat purchases.\\ \\ \\ \\ Neil McKay\\ \\ CEO, Endless Gain](https://columbus.endlessgain.com/blog/why-mobile-pdp-optimization-is-critical) [4 mins\\ \\ **10 Ways to Prepare for the Peak**\\ \\ We have put together 10 of our top tips for Peak. Based on what we've learnt from over 12,000 experiments and analysing user behaviour during peak for the last 7 years. \\ \\ \\ \\ Garret Cunningham\\ \\ Chief Operations Officer, Endless Gain](https://columbus.endlessgain.com/blog/10-ways-to-prepare-for-the-peak) [5 min\\ \\ **Qualitative vs. Quantitative Research: When to Use Each**\\ \\ We would all rather get the answers to our burning questions the quick and easy way, we want to discuss the benefits of investing the additional time and effort needed for Quantitative research.\\ \\ \\ \\ Garret Cunningham\\ \\ Chief Operations Officer, Endless Gain](https://columbus.endlessgain.com/blog/qualitative-vs-quantitative-research-when-to-use-each) [3 min\\ \\ **Boost Conversion Rates by Using the Right Product Images**\\ \\ The right product images are key to driving sales online, but it isn't a one-size-fits-all solution. What works best for your customer can depend on many factors which is why it's important to test.\\ \\ \\ \\ Garret Cunningham\\ \\ Chief Operations Officer, Endless Gain](https://columbus.endlessgain.com/blog/boost-conversion-rates-by-using-the-right-product-images) [2 min\\ \\ **The Benefits of Performing Longitudinal Studies**\\ \\ User testing is one of the most valuable pieces of research available. But it is short and only tells you about their experience at that moment for that task. Longitudinal studies are a solution to breaking those limitations and learning how users navigate the full journey, from awareness and consideration, to purchase and post-purchase experiences.\\ \\ \\ \\ Garret Cunningham\\ \\ Chief Operations Officer, Endless Gain](https://columbus.endlessgain.com/blog/the-benefits-of-performing-longitudinal-studies) [2 min\\ \\ **How to Nurture Intrinsic Motivation Among E-Commerce Customers**\\ \\ By gradually shifting customers from extrinsically motivated to primarily intrinsically motivated purchases, e-commerce retailers can cultivate a community of loyal customers who are driven by their inherent desire to engage with the brand — not by the desire to get a discount, leading to long-term sustainability and profitability.\\ \\ \\ \\ Neil McKay\\ \\ CEO, Endless Gain](https://columbus.endlessgain.com/blog/how-to-nurture-intrinsic-motivation-among-e-commerce-customers) [3 min\\ \\ **How popups can help you increase conversions and make more money**\\ \\ To improve your chances of success in using popups, you must test different popup variables. Here are some tips for using popups effectively in order to boost conversions and sales.\\ \\ \\ \\ Garret Cunningham\\ \\ Chief Operations Officer, Endless Gain](https://columbus.endlessgain.com/blog/how-popups-can-help-you-increase-conversions-and-make-more-money) [4 mins\\ \\ **Words on Your Website Impact Your Growth. Choose Them Wisely.**\\ \\ As an e-commerce retailer, it’s critical to figure out what is most important to your customers and then use words in your content that resonate with them and solve their problems. Because not all words matter — but the words that do matter really matter!\\ \\ \\ \\ Neil McKay\\ \\ CEO, Endless Gain](https://columbus.endlessgain.com/blog/words-on-your-website-impact-your-growth-choose-them-wisely) [2 mins\\ \\ **How lagniappe and Oxytocin can help you boost customer retention**\\ \\ Positive customer experiences drive brand loyalty and influence how much business customers will do with e-commerce retailers in the future. By understanding, meeting and surpassing customer expectations, you can gain a competitive edge, drive growth, reduce cost of sale and maintain a sustainable advantage in the marketplace.\\ \\ \\ \\ Neil McKay\\ \\ CEO, Endless Gain](https://columbus.endlessgain.com/blog/how-lagniappe-and-oxytocin-can-help-you-boost-customer-retention) [2 min\\ \\ **Understand Your Customers’ Online Problems to Boost Conversion Rates and Revenue**\\ \\ Understanding and solving customer problems on your website can lead to targeted investments that help you improve your site. The value of understanding and solving customer problems on e-commerce websites extends beyond direct financial gains. It also helps build a customer-centric culture, fosters brand loyalty, boosts conversion rates and revenue, and contributes to long-term business sustainability.\\ \\ \\ \\ Neil McKay\\ \\ CEO, Endless Gain](https://columbus.endlessgain.com/blog/understand-your-customers-online-problems-to-boost-conversion-rates-and-revenue) [5 min\\ \\ **Why Your Optimization Work Should Transcend Your E-Commerce Website**\\ \\ Is your optimization work transcending your website and helping boost efficiency and profitability across your entire business? If not, it might be time to start looking at ways on how it can. If you focus just on your website, you are missing out on a lot of incremental efficiency and profitability gains.\\ \\ \\ \\ Amy Wadsworth\\ \\ Director of Client Success, Endless Gain](https://columbus.endlessgain.com/blog/why-your-optimization-work-should-transend-your-e-commerce-website) [5 min\\ \\ **Five Ways to Optimize Your Tech Stack**\\ \\ Given the amount of time and money your business is spending on technology, it’s smart to make sure your technology is delivering value. These five strategies can help you optimize your tech stack and get the most out of your technology investment.\\ \\ \\ \\ Garret Cunningham\\ \\ Chief Operations Officer, Endless Gain](https://columbus.endlessgain.com/blog/five-ways-to-optimize-your-tech-stack) [5 min\\ \\ **Tangible results conversion optimization will bring your e-commerce business**\\ \\ Is your optimization program delivering you tangible results? If not, then it’s worth implementing a strategy to get it to do so. It will improve your customers’ online experience, boost your sales and revenue, and contribute positively to your bottom line.\\ \\ \\ \\ Neil McKay\\ \\ CEO, Endless Gain](https://columbus.endlessgain.com/blog/tangible-results-conversion-optimization-will-bring-your-e-commerce-business) [5 min\\ \\ **How Machine Learning Can Boost Online Sales and Profits**\\ \\ Use machine learning to help you become more effective in discovering your customers’ pain points and implementing solutions that have a higher probability of improving your customer’s digital buying experience.\\ \\ \\ \\ Garret Cunningham\\ \\ Chief Operations Officer, Endless Gain](https://columbus.endlessgain.com/blog/how-machine-learning-can-boost-online-sales-and-profits) [7 min\\ \\ **Sports Retailers in the UK Must Adapt to Meet Online Demand**\\ \\ What Your User Wants: Focus on Sports Accessory Brands\\ \\ \\ \\ Pratyusha Guha\\ \\ Content Marketing Executive, Endless Gain](https://columbus.endlessgain.com/blog/what-your-user-wants-online-sports-accessories) [5 min\\ \\ **Creating PPC Campaigns That Deliver Great ROIs for eCommerce Businesses**\\ \\ Some of the pay-per-click marketing channels available to you\\ \\ \\ \\ iocea Digital Marketing Team\\ \\ A Full - Service Digital Agency \| www.iocea.com](https://columbus.endlessgain.com/blog/ppc-for-ecommerce-iocea) [5 min\\ \\ **Finding Agnostic Consulting Partners Crucial to eCommerce Growth: Elisa Pogliano, Mattel**\\ \\ CRO Insights Series: Spotlight on Elisa Pogliano, Mattel EMEA\\ \\ \\ \\ Endless Gain \\ \\ Multi-award-winning CRO Agency](https://columbus.endlessgain.com/blog/cro-insights-spotlight-mattel) [5min\\ \\ **Make the Most of Your Website Content: How to Optimise Paid Search for Product Pages**\\ \\ Be Found Be Chosen's PPC head Joe Robinson writes for us, discussing paid search optimisation tactics to drive conversion on product pages.\\ \\ \\ \\ Joe Robinson\\ \\ PPC Lead, Be Found Be Chosen](https://columbus.endlessgain.com/blog/paid-search-optimisation-be-found-be-chosen) [7min\\ \\ **Why It’s More Important Than Ever to Offer Buy Now, Pay Later to Your eCommerce Clients**\\ \\ By iocea Digital Marketing Team\\ \\ \\ \\ iocea Digital Marketing Team\\ \\ Full-Service Digital Agency](https://columbus.endlessgain.com/blog/buy-now-pay-later-iocea) [7min\\ \\ **What We Learnt from Optimising for Furniture Clients**\\ \\ Learn what consumer psychology principles work for furniture and home furnishings websites, with practical examples and win rates.\\ \\ \\ \\ Pratyusha Guha\\ \\ Content Marketing Executive, Endless Gain](https://columbus.endlessgain.com/blog/lessons-from-optimisation-for-furniture-brands) [6min\\ \\ **5 Ways Headless Commerce Platforms Help to Accelerate eCommerce Growth**\\ \\ \\ \\ Remarkable Commerce](https://columbus.endlessgain.com/blog/headless-commerce-remarkable) [5min\\ \\ **Internationalisation Brings Massive Opportunities for eCommerce Brands: Giovanni Pollarolo, AYBL**\\ \\ CRO Insights Series: Spotlight on Giovanni Pollarolo, AYBL Group\\ \\ \\ \\ Endless Gain\\ \\ Multi-award-winning CRO Agency](https://columbus.endlessgain.com/blog/cro-insights-spotlight-aybl-group) [8min\\ \\ **Home Appliance Buyers Want to Compare Products Before Purchasing**\\ \\ What Your User Wants: Focus on Home Appliance Brands\\ \\ \\ \\ Pratyusha Guha\\ \\ Content Marketing Executive, Endless Gain](https://columbus.endlessgain.com/blog/what-your-user-wants-online-home-appliances) [10 min\\ \\ **Website Heuristics and Usability Review: Product Detail Pages of Leading Women’s Fashion Brands**\\ \\ In our website heuristics and usability review series, we review the product detail pages of 5 leading women's fashion brands: ASOS, Boohoo, Marks & Spencer, New Look, and Zara.\\ \\ \\ \\ Namitha Varma Rajesh\\ \\ Content Marketing Manager, Endless Gain](https://columbus.endlessgain.com/blog/website-review-womens-fashion-brands-product-pages) [5min\\ \\ **In-depth Analysis of Customer Data Necessary to Enrich CX on Sites: Simon Bagel, The White Company**\\ \\ Endless Gain CRO Insights Series: The White Company; Simon Bagel, optimisation manager, discusses the latest eCommerce trends & developments.\\ \\ \\ \\ Endless Gain\\ \\ Multi-award-winning CRO Agency](https://columbus.endlessgain.com/blog/cro-insights-spotlight-the-white-company) [7min\\ \\ **Fashion Customers Look for the Right Product Information**\\ \\ What Your User Wants: Focus on Fashion Brands\\ \\ \\ \\ Pratyusha Guha\\ \\ Content Marketing Executive, Endless Gain](https://columbus.endlessgain.com/blog/what-your-user-wants-online-fashion) [6min\\ \\ **A/B Testing Vital to Keep up with Evolving User Behaviour: Michael Parker, Frasers Group**\\ \\ CRO Insights Series: Spotlight on Michael Parker, Frasers Group\\ \\ \\ \\ Endless Gain\\ \\ Multi-award-winning CRO Agency](https://columbus.endlessgain.com/blog/cro-insights-spotlight-frasers-group) [8min\\ \\ **Consumer Psychology in Optimisation: What Works for Furniture and Home Furnishing Brands**\\ \\ Learn what consumer psychology principles work for furniture and home furnishings websites, with practical examples and win rates.\\ \\ \\ \\ Namitha Varma Rajesh\\ \\ Content Marketing Manager, Endless Gain](https://columbus.endlessgain.com/blog/consumer-psychology-in-optimisation-home-furnishing-websites) [10 min\\ \\ **What We Learnt from Optimising for Fashion Clients**\\ \\ \\ \\ Endless Gain\\ \\ Multi-award-winning CRO Agency](https://columbus.endlessgain.com/blog/lessons-from-optimisation-for-fashion-brands) [5min\\ \\ **Future Belongs to Companies That Do More Than Just Sell a Product: David Kohn, Heal’s**\\ \\ CRO Insights Series: Spotlight on David Kohn, Heal’s\\ \\ \\ \\ Endless Gain\\ \\ Multi-award-winning CRO Agency](https://columbus.endlessgain.com/blog/cro-insights-spotlight-heals) [10 min\\ \\ **Consumer Psychology in Optimisation: What Works for Apparel & Fashion Websites**\\ \\ Learn what consumer psychology principles work for fashion and apparel websites, with practical examples and win rates.\\ \\ \\ \\ Namitha Varma Rajesh\\ \\ Content Marketing Manager, Endless Gain](https://columbus.endlessgain.com/blog/consumer-psychology-in-optimisation-fashion-websites) [6min\\ \\ **Online Beauty Customers Want Discounts and Freebies**\\ \\ What Your User Wants: Focus on Beauty Retailers\\ \\ \\ \\ Namitha Varma Rajesh\\ \\ Content Marketing Manager, Endless Gain](https://columbus.endlessgain.com/blog/what-your-user-wants-online-beauty) [6min\\ \\ **Businesses Need to Adapt Quickly to Changing eCommerce Landscape: Garret Cunningham**\\ \\ CRO Insights Series: Our COO Speaks\\ \\ \\ \\ Garret Cunningham\\ \\ Chief Operations Officer, Endless Gain](https://columbus.endlessgain.com/blog/cro-insights-spotlight-endless-gain) [8min\\ \\ **Stay One Step Ahead by Observing and Preparing for Digital Trends: iocea**\\ \\ CRO Insights Series: Spotlight on iocea\\ \\ \\ \\ Endless Gain\\ \\ Multi-award-winning CRO Agency](https://columbus.endlessgain.com/blog/cro-insights-spotlight-iocea) [5min\\ \\ **Conversion Optimisation Can Be Your Hedge Against Uncertainty: AB Tasty**\\ \\ CRO Insights Series: Spotlight on AB Tasty\\ \\ \\ \\ Endless Gain\\ \\ Multi-award-winning CRO Agency](https://columbus.endlessgain.com/blog/cro-insights-spotlight-abtasty) [6min\\ \\ **Cookie-less Infrastructure and Tracking Key to Surviving As an eCommerce Brand: Symplify**\\ \\ CRO Insights Series: Spotlight on Symplify\\ \\ \\ \\ Endless Gain\\ \\ Multi-award-winning CRO Agency](https://columbus.endlessgain.com/blog/cro-insights-spotlight-symplify) [7min\\ \\ **Audience Segmentation and Analysis of Post-submission Errors Key to Form Optimisation: Zuko**\\ \\ Endless Gain CRO Insights Series: We speak with specialised form analytics platform Zuko about trends in the form optimisation landscape.\\ \\ \\ \\ Endless Gain\\ \\ Multi-award-winning CRO Agency](https://columbus.endlessgain.com/blog/cro-insights-spotlight-zuko) [8min\\ \\ **Brands Who Focus on Community Will Be Leaders in Their Markets: Nosto**\\ \\ CRO Insights Series: Spotlight on Nosto\\ \\ \\ \\ Endless Gain\\ \\ Multi-award-winning CRO Agency](https://columbus.endlessgain.com/blog/cro-insights-spotlight-nosto) [7min\\ \\ **Research-backed Optimisation Will Become the Focus for eCommerce: Webtrends Optimize**\\ \\ CRO Insights Series: Spotlight on Webtrends Optimize\\ \\ \\ \\ Endless Gain\\ \\ Multi-award-winning CRO Agency](https://columbus.endlessgain.com/blog/cro-insights-spotlight-webtrends-optimize) [8min\\ \\ **Machine Learning, Personalisation, and AI-driven Optimisation Are the Future: VWO**\\ \\ \\ \\ Endless Gain\\ \\ Multi-award-winning CRO Agency](https://columbus.endlessgain.com/blog/cro-insights-spotlight-vwo) [6min\\ \\ **It’s Essential to Be Able to Define an Experience Across Multiple Channels: Fresh Relevance**\\ \\ CRO Insights Series: Spotlight on Fresh Relevance\\ \\ \\ \\ Endless Gain\\ \\ Multi-award-winning CRO Agency](https://columbus.endlessgain.com/blog/cro-insights-spotlight-freshrelevance) [6min\\ \\ **Businesses Are Investing More in User Journey Analytics: SessionCam**\\ \\ CRO Insights Series: Spotlight on SessionCam\\ \\ \\ \\ Endless Gain\\ \\ Multi-award-winning CRO Agency](https://columbus.endlessgain.com/blog/cro-insights-spotlight-sessioncam) [12 min\\ \\ **How to Create Effective Email Sign-up Forms**\\ \\ Here are 13 ways to make effective email sign-up forms and get more subscribers and leads. We also give you 25+ testing ideas for email sign-up pop-ups.\\ \\ \\ \\ Zoe Ward](https://columbus.endlessgain.com/blog/email-signup-popups-tips-best-practices-test-ideas) [10 min\\ \\ **How to Use 'How Might We Sessions' to Rapidly Generate A/B Test Ideas**\\ \\ How Might We sessions are among the most valuable tools in generating ideas to conduct A/B tests. Here's how to conduct effective HMW sessions.\\ \\ \\ \\ Simon Witton](https://columbus.endlessgain.com/blog/how-to-use-how-might-we-sessions-to-generate-a-b-test-ideas) [5min\\ \\ **12 Consumer Psychology Theories You Can Use in CRO**\\ \\ \\ \\ Ben Ambridge](https://columbus.endlessgain.com/blog/consumer-psychology-theories-to-use-in-cro) [10 min\\ \\ **15 Expert CRO Strategies to Boost Your Digital Business**\\ \\ These 15 CRO strategies from conversion rate optimisation experts will help you boost the performance of your digital business.\\ \\ \\ \\ Endless Gain\\ \\ Multi-award-winning CRO Agency](https://columbus.endlessgain.com/blog/expert-cro-strategies-to-boost-your-digital-business) [6min\\ \\ **Content Groupings in Google Analytics: Tips and Best Practices to Follow**\\ \\ Content Groupings in Google Analytics help you organise webpages into a logical structure to see their aggregated performance data and draw better insights.\\ \\ \\ \\ Jo Kowalik](https://columbus.endlessgain.com/blog/google-analytics-content-groupings-tips-and-best-practices) [7min\\ \\ **What CRO Model is Right for Your Business?**\\ \\ What CRO model should you choose? In-house, outsourced to an agency, or a hybrid of both? We lay out the pros and cons of each method to help you decide.\\ \\ \\ \\ Neil McKay\\ \\ CEO, Endless Gain](https://columbus.endlessgain.com/blog/right-cro-model-for-your-business) [8min\\ \\ **4 Useful Tips to Analyse Your A/B Test Data in Google Analytics**\\ \\ Here, we discuss why reporting and analysing A/B test data in Google Analytics is a good idea, and give you some useful tips to get started on the process.\\ \\ \\ \\ Jo Kowalik](https://columbus.endlessgain.com/blog/useful-tips-to-analyse-your-a-b-test-data-in-google-analytics) [10 min\\ \\ **Klarna: 22 Key Facts You Need to Know!**\\ \\ Klarna is a payment option that allows customers to buy something now and pay for it later. Here we look at the pros and cons of this option.\\ \\ \\ \\ Namitha Varma Rajesh\\ \\ Content Marketing Manager, Endless Gain](https://columbus.endlessgain.com/blog/klarna-buy-now-pay-later-payment-method) [8min\\ \\ **11 Things to Know About Microsoft Dynamics 365 Commerce**\\ \\ Microsoft has announced a new eCommerce solution – Dynamics 365 Commerce. It's only available for preview yet, but here we look at its benefits.\\ \\ \\ \\ Namitha Varma Rajesh\\ \\ Content Marketing Manager, Endless Gain](https://columbus.endlessgain.com/blog/microsoft-dynamics-365-commerce-platform) [2min\\ \\ **Thank you Dinner**\\ \\ On Thursday 17th October 2019 we hosted a ‘Thank you dinner’ for our clients and friends.It was at the beautiful King Street Townhouse Hotel, Manchester.\\ \\ \\ \\ Neil McKay\\ \\ CEO, Endless Gain](https://columbus.endlessgain.com/blog/thank-you-dinner-2019) [8min\\ \\ **Low Conversions? Blame Amy. Amy Gdala.**\\ \\ Why buy today, when you can buy tomorrow… Are procrastinators killing your conversions?\\ \\ \\ \\ Abi Hough](https://columbus.endlessgain.com/blog/low-conversions-blame-amy-gdala) [8min\\ \\ **A Vue to a Kill**\\ \\ How to Minimise the Impact of Online Queuing\\ \\ \\ \\ Abi Hough](https://columbus.endlessgain.com/blog/a-vue-to-a-kill) [10 min\\ \\ **Optimising Optimisation**\\ \\ \\ \\ Steve Bradburn\\ \\ Head of Delivery, Endless Gain](https://columbus.endlessgain.com/blog/optimising-optimisation) [5 min\\ \\ **Biometrics and Experimental Consumer Psychology**\\ \\ Part 5: Facial Expression Analysis\\ \\ \\ \\ Ben Ambridge](https://columbus.endlessgain.com/blog/biometrics-and-experimental-consumer-psychology-part-5-facial-expression-analysis) [8min\\ \\ **Biometrics and Experimental Consumer Psychology**\\ \\ Part 4: GSR\\ \\ \\ \\ Ben Ambridge](https://columbus.endlessgain.com/blog/biometrics-and-experimental-consumer-psychology-part-4-gsr) [7min\\ \\ **Biometrics and Experimental Consumer Psychology**\\ \\ Part 3: Pupil Dilation\\ \\ \\ \\ Ben Ambridge](https://columbus.endlessgain.com/blog/biometrics-and-experimental-consumer-psychology-part-3-pupil-dilation) [6min\\ \\ **Biometrics and Experimental Consumer Psychology**\\ \\ Part 2: EEG\\ \\ \\ \\ Ben Ambridge](https://columbus.endlessgain.com/blog/biometrics-and-experimental-consumer-psychology-part-2-eeg) [6min\\ \\ **Biometrics and Experimental Consumer Psychology**\\ \\ Part 1: Eye tracking \\ \\ \\ \\ Ben Ambridge](https://columbus.endlessgain.com/blog/biometrics-and-experimental-consumer-psychology-part-1-eye-tracking) [8min\\ \\ **An introduction to facial expression analysis**\\ \\ \\ \\ Neil McKay\\ \\ CEO, Endless Gain](https://columbus.endlessgain.com/blog/an-introduction-to-facial-expression-analysis) [10 min\\ \\ **Who made the best Christmas TV advert this year? Biometrics has the answer...**\\ \\ \\ \\ Garret Cunningham\\ \\ Chief Operations Officer, Endless Gain](https://columbus.endlessgain.com/blog/who-made-the-best-christmas-tv-advert-this-year-biometrics-has-the-answer) [6min\\ \\ **Using Biometrics to Understand Human Behaviour**\\ \\ \\ \\ Ben Ambridge](https://columbus.endlessgain.com/blog/using-biometrics-understand-human-behaviour) [5min\\ \\ **Why It's Good to Break Things**\\ \\ \\ \\ Neil McKay\\ \\ CEO, Endless Gain](https://columbus.endlessgain.com/blog/why-its-good-to-break-things) [5min\\ \\ **How Biometric Research Makes Your Website the Best It Can Be**\\ \\ Biometric testing is becoming an increasingly common part of many marketing campaigns and web design projects. The right testing enables you to get things right first time. Let Endless Gain show you how\\ \\ \\ \\ Garret Cunningham\\ \\ Chief Operations Officer, Endless Gain](https://columbus.endlessgain.com/blog/how-biometric-research-makes-your-website-the-best-it-can-be) [5min\\ \\ **You Better Wake Up and Pay Attention**\\ \\ What captures our attention varies from person to person: this is called attentional bias. Is this bias working for or against your website?\\ \\ \\ \\ Ben Ambridge](https://columbus.endlessgain.com/blog/better-wake-pay-attention) [5min\\ \\ **It’s Been Emotional**\\ \\ How to Use Framing Effect in eCommerce\\ \\ \\ \\ Ben Ambridge](https://columbus.endlessgain.com/blog/its-been-emotional) [5min\\ \\ **Sweat Is Sweet**\\ \\ Sweat is Sweet - Discover how Galvanic Skin Response (GSR) – or , as it’s sometimes known, Skin Conductance (SC) or Electrodermal Activity (EDA) can measure a user's arousal on your site.\\ \\ \\ \\ Ben Ambridge](https://columbus.endlessgain.com/blog/sweat-is-sweet) [5min\\ \\ **Find $100m Lost Revenue Without Creating a Single Experiment**\\ \\ How do you find $100m of Lost Revenue without creating a single experiment? Functionality is the foundation, let Endless Gain show you how.\\ \\ \\ \\ Abi Hough](https://columbus.endlessgain.com/blog/find-100m-lost-revenue-without-creating-single-experiment) [5min\\ \\ **The Pain Of Paying**\\ \\ If your site can decouple purchase decisions from the pain of paying, you can potentially see a boost in your conversions. Learn more with Endless Gain\\ \\ \\ \\ Ben Ambridge](https://columbus.endlessgain.com/blog/the-pain-of-paying) [7min\\ \\ **Harnessing the Foot-in-the-door Technique**\\ \\ Harnessing the foot-in-the-door technique - If you can get visitors to comply with some small request, they are more likely to comply when you invite them to “checkout now”. Let Endless Gain show you why.\\ \\ \\ \\ Ben Ambridge](https://columbus.endlessgain.com/blog/harnessing-the-foot-in-the-door-technique) [10 min\\ \\ **To See or Not to See – That Is the Question**\\ \\ As an eCommerce business, you are conversing with your visitors every day, attempting to sell them your products that you believe will enhance their lives. The only trouble is that in all likelihood the vast majority of them do not visually perceive what you are offering in the same way that you do.\\ \\ \\ \\ Neil McKay\\ \\ CEO, Endless Gain](https://columbus.endlessgain.com/blog/to-see-or-not-see-that-is-the-question) [7min\\ \\ **Review or Die**\\ \\ Importance of Social Proof in eCommerce Conversions\\ \\ \\ \\ Abi Hough](https://columbus.endlessgain.com/blog/review-or-die) [5min\\ \\ **Understanding Seasonal Shoppers – Seasonality in CRO**\\ \\ Shoppers have both hedonic (fun) and utilitarian (useful) motives. Serious Christmas shoppers are more concerned with usefulness than flow. Be wary of tests conducted over the festive season; those buying gifts for others may not be your usual customers\\ \\ \\ \\ Endless Gain\\ \\ Multi-award-winning CRO Agency](https://columbus.endlessgain.com/blog/understanding-seasonal-shoppers) [5min\\ \\ **I Want It NOW!**\\ \\ More and more sites are now offering same-day delivery. But what is the psychological principle behind this, and how can you make it work for you?\\ \\ \\ \\ Neil McKay\\ \\ CEO, Endless Gain](https://columbus.endlessgain.com/blog/i-want-now) [7min\\ \\ **Mobile, Adaptive, or Responsive – How to Choose**\\ \\ Websites today have to be accessible from different devices and browsers. Find out which is the best fit for you - mobile, adaptive, or responsive.\\ \\ \\ \\ Tim Marshall](https://columbus.endlessgain.com/blog/mobile-adaptive-responsive-how-to-choose) [7min\\ \\ **When Should You Reinvent the Wheel?**\\ \\ Website Redesign in CRO\\ \\ \\ \\ Abi Hough](https://columbus.endlessgain.com/blog/when-should-you-reinvent-the-wheel) [8min\\ \\ **A Vue to a Kill**\\ \\ How to Minimise the Impact of Online Queuing\\ \\ \\ \\ Abi Hough](https://columbus.endlessgain.com/blog/a-vue-to-a-kill) [5min\\ \\ **Why It's Good to Break Things**\\ \\ \\ \\ Neil McKay\\ \\ CEO, Endless Gain](https://columbus.endlessgain.com/blog/why-its-good-to-break-things) [8min\\ \\ **A Vue to a Kill**\\ \\ How to Minimise the Impact of Online Queuing\\ \\ \\ \\ Abi Hough](https://columbus.endlessgain.com/blog/a-vue-to-a-kill) [5min\\ \\ **Why It's Good to Break Things**\\ \\ \\ \\ Neil McKay\\ \\ CEO, Endless Gain](https://columbus.endlessgain.com/blog/why-its-good-to-break-things) .webp)](https://columbus.endlessgain.com/blog#) # Ready to work with us? 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